During the coaching process, provide feedback regularly. The best feedback is specific.
For example, to provide positive feedback on a presentation, say, "I liked the way you finished with a demonstration that explained the technology,"not "You did a great job with the demonstration."
Likewise, try to address specific details when delivering negative feedback.
For example, to provide negative feedback on a presentation, say, "You showed that the prototype worked, but I wasn't clear on the technical challenges we're facing. Let's work on clarifying those," not "The audience was confused."
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